Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal Of Experimental Psychology: General, 136(1), 154-168. doi:10.1037/0096-3445.136.1.154
Andrew Elliot, a professor of Psychology at the University of Rochester, and Markus Maier, a professor of...